Every day as a real estate agent you will be negotiating about something. It could be for the listing, advertising, pricing, closing the contract, or some unusual twist of special condition on the contract.
It logically follows that you have to be a good negotiator to succeed in the property industry. The sellers that engage your real estate services expect you to be a great negotiator. They do not want an ordinary salesperson to negotiate their property sale.
Whilst this is a simple fact of the real estate business, it is remarkable how many salespeople do little or no training in negotiation. They think that they know how to do the hard negotiations; the reality is the opposite. Poor personal negotiation skills are the reason for salespeople losing the deal, the listing, the client, the buyer, the advertising money, and the list goes on.