Commercial Real Estate Agents – Innovate and Activate Your Ideas For Better Market Share

To be excellent at commercial real estate sales and leasing, you need to do two things. Firstly you need to innovate your service offering to the marketplace so that you are distinctly different than the other real estate agents around you. Secondly you need to create an activation model or system that taps into your target market on a regular daily basis.

Innovation in commercial real estate is about being different in property marketing in a way that is relevant and real. When the sellers and landlords of the industry see that you are offering a different approach and a different strategy, they will listen to you. Importantly they will call you first before they list their property with anyone else.

Innovation in commercial real estate sales and leasing is not hard. Here are a few ideas: » Read more: Commercial Real Estate Agents – Innovate and Activate Your Ideas For Better Market Share

Is Clean Technology The Future For Industrial Development Zones?

In these days of conservation and environmental sensitivity, industrial development is often seen as a dirty word. Industry is seen as an ogre, gobbling up precious land and resources and polluting the little remaining clean air and water that we have. However we are dependent on industry for jobs, products and a flourishing economy that supports our existing infrastructure. Piloting models of clean technology for industrial development seems to be a vital task and is currently in full swing at Saldanha Bay on South Africa’s west coast.

The municipality of Saldanha with its natural deep water port has long been a centre of a flourishing steel industry. Now it is seeking to diversify and ensure the future of its economy with ambitious plans for green development. The proposed Industrial development is at the centre of these plans. Currently awaiting approval, the new IDZ focuses on sustainable back-of-port development, including a huge renewable energy generation project combining solar, wind and syngas that will enable potential businesses establishing themselves here continuous access to affordable power, a major incentive in times of soaring electricity tariffs and insecure supplies.

While renewable energy is not yet in a position to replace conventional energy in most countries, due to it still being more expensive to produce and hard to store, having renewable energy as a supplementary source of power certainly makes an attractive incentive for businesses. Over time as conventional energy prices rise, renewable energy prices are likelier to fall or at least remain stable. As technology improves, renewable energy is likely to play a vital role in supplementing and eventually taking over from conventional energy, especially in places where wind and sun are in abundant supply.

» Read more: Is Clean Technology The Future For Industrial Development Zones?

Tips for Selling Commercial Property

Commercial real estate selling is a specialist field. Not all property agents know enough about the commercial property market and the property type to do it well. Sellers should choose their agent with care.

The owners of investment property that want to sell their asset should carefully choose a real estate agent that is well versed in the market trends and the property type. That agent should also show a high level of current market share and success in commercial property over the years.

Selling commercial property is not an ‘experiment’ or an exercise in ‘hope and pray’. When undertaken correctly in any market situation by a skilful agent, a property will attract enquiry and a sale is possible. The result then sits on the client’s ability to accept the market price and market evidence. There are always buyers out there; they just have to be found and the sellers need to be accepting of the market trends.

» Read more: Tips for Selling Commercial Property